branding – 3rdculturechildren

Well, let me explain.

It’s Thursday morning. And since I’m always on the lookout for inspiration, happened to stumble upon a quote from one of the WordPress dailypost editors, Michelle W.: “Some of us have purely personal sites where we discuss the day-to-day, while others are trying to create an online presence around our blogs or use them as a springboard for other projects. If you’re in the latter camp, you’re not just a blogger: you’re a brand“.

So… is this blog a brand??

Brand (n): a particular product or a characteristic that serves to identify a particular product

I guess so… and to confirm the assumption [suggested by the original writer], I continued reading the ‘inspirational post’ , and found:

“In terms of a blog, your brand is:

Your site’s personality.
Your name, tagline, color scheme, and design (including your logo).
A promise you make to readers about what they’ll find on your site.
The way you represent yourself and your blog in other spaces online.
The thing that differentiates your blog from the seventy zillion other blogs on the internet”.

Now, it begs the question: for this site/blog, is all that true? Does it behoove me/the writer/the ‘mind behind the curtain’ to create a distinct personality and consistent experience for this blog’s readers, reinforcing why 3rCultureChildren is worth reading?? Tough question, right? I’ll also see if i can answer that… through future posts… not today… just getting my creative juices flowing! 😮

Thanks for the inspiration! ♥